About Amaranth Whole Foods Market Inc.

About Us
At Amaranth Whole Foods Market, our purpose is rooted in a simple but powerful idea: what you eat affects how you feel—and how you live. Since opening our doors in 1994, we’ve been passionate about helping people eat well, live well, and thrive.

Our founder—a young entrepreneur with a vision to build a better world for his family—created Amaranth as an inclusive space where every health journey is supported. Today, his son continues that legacy, leading a company committed not only to better food but to better communities across Alberta.

Our Vision
To be the leader in creating a better way to eat, live, and thrive.

We believe that local, organic, and sustainable food is more than sustenance—it’s medicine. That belief shapes everything we do, from curating high-quality products to caring deeply for our team, customers, and the planet.

Our Mission
We provide an outstanding experience every day, one person at a time.

We're a values-driven, customer-focused team known for our kindness, honesty, and dedication to service. From a warm greeting at the door to helping carry out groceries, we go the extra mile to make every visit meaningful.

At Amaranth, we don’t just sell food—we help people thrive.